Tuesday, June 11, 2013

Executives who tweet!

Hillary Clinton (@HillaryClinton) made news this week as she decided to join twitter.  

The news came as a surprise as most people thought that she would take some time to relax having just completed her position as the former Secretary of State.  Now that she’s on twitter, we’ll see and hear even more of Hillary and perhaps get to know her more personal side, thoughts and expressions (in 160 words or less).  What comes to mind is Execs at companies that decide to join social media accounts like Instagram, Twitter or Facebook and share their thoughts with the world.  How will their thoughts and expressions go over with the general public?  Is this a decision that needs to be fleshed out a little bit more with the communications team to ensure that they are in line with the organizations values, culture and brand?   I think so!  Just as some companies have a dedicated social media person that updates the companies twitter account, so should your company Executive.  I’m 100% sure that at some point Hillary Clinton will use one too.


As always, prioritize, set boundaries and live!

1 comment:

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