Hillary Clinton (@HillaryClinton) made news this week as she decided to join
twitter.
The news came as a surprise as
most people thought that she would take some time to relax having just
completed her position as the former Secretary of State. Now that she’s on twitter, we’ll see and hear
even more of Hillary and perhaps get to know her more personal side, thoughts
and expressions (in 160 words or less).
What comes to mind is Execs at companies that decide to join social
media accounts like Instagram, Twitter or Facebook and share their thoughts
with the world. How will their thoughts
and expressions go over with the general public? Is this a decision that needs to be fleshed
out a little bit more with the communications team to ensure that they are in
line with the organizations values, culture and brand? I think so!
Just as some companies have a dedicated social media person that updates
the companies twitter account, so should your company Executive. I’m 100% sure that at some point Hillary Clinton
will use one too.
As always, prioritize, set boundaries and live!
Hi All,
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