Black Friday is days away and aren't you excited! I am! J I’ve been watching the Target commercials on TV and I have to say that I think they’re hilarious. For those that are not familiar with them, the Commercials display a very excited lady who is preparing for Black Friday--commonly a major shopping day for Americans. During the commercial, the lady is seen preparing for Black Friday shopping at Target by sharing some of her tips. Some of them are: (1) Plan your way around the store; (2) Get to the store on time and be first in line; and (3) Have a list available ahead of time of the key items you’re interested in purchasing. See one of the ads below.
Even though it’s hilarious to view, it shows just how carefully people prepare for Black Friday.
Cyber Monday has also evolved into a heavy shopping day for Americans. According to a survey by Adecco in a CNN Money article, about 14% of shoppers plan to hunt [for] bargains when they should otherwise be working…some 106.9 million Americans are expected to shop online for Cyber Monday, the biggest online shopping day of the year. That equals to low productivity for some businesses.” (Source: http://money.cnn.com/2010/11/29/pf/cyber_monday_productivity/index.htm) With proper planning, employees can limit the amount of time spent online thereby reducing the impact on productivity.
So, we know Cyber Monday is a touchy topic in the office, especially for managers who are trying to have productive teams on Monday. I think that employees should follow some key steps like the Target lady does and strategically plan ahead. Here are some of my
“Target lady” tips:
1. Make a list of all the items that you need. You may be interested in buying toys for your kids or close friends/family, getting the new gadgets, close or shoes for yourself or a loved one. Write those items down and focus on those items alone. Just as in Black Friday shopping, you want to position yourself so that you are ready with the key items that you need to get the best deals immediately before the items are “no longer available” or “out of stock”.
2. Get coupons that can be used for shopping online.
a. There’s a dedicated Cyber Monday website that you can go to in order to get deals called www.cybermonday.com. Once you get on that site, you can view all the coupons and offers on that individual stores are offering. You can search by Merchant or by category.
b. Living Social also has offerings where you can save 50% or more on your holiday shopping but according to their website, you have to check back Friday to Monday in order to get those deals: http://www.livingsocial.com/cities/230/black-friday
c. Groupon also has deals but they are for Black Friday only according to their website. Go to http://www.groupon.com/washington-dc/.
d. I’m sure each individual store’s website will be sharing online deals that you can get immediately. Check out those sites in advance to make sure what their Cyber Monday deals are.
3. Plan to get up early to shop or shop later in the day. Why wait for when you’re sitting in the office to shop online. There are so many distractions and who wants to be distracted when they’re shopping with tons of emails they have to check, phone calls, people passing by, and did I mention tons of emails. Start early because by doing so, I’m sure you’ll be able to get the best deals anyway in the comfort of your home. You can also choose to shop later in the day so you’re relaxed and can put your feet up while you’re winding down your day in the comfort of your home.
4. Shop on the weekend. Some stores offer the same deals on the weekend which will alleviate the need to shop online on Cyber Monday. We have close to one month to go so you can get the same deals in the store that you can get online.
5. If all fails, get a personal shopper. Some stores such as Macy’s, Neiman Marcus, Bloomingdales provide this service for customers that are able to afford it. You can also find a personal shopper at www.craigslist.org or get a college student home for the holidays who is interested in making extra money. But be careful with this type of service if you’re going outside a store. Interview the individuals to ensure that they are trustworthy and capable of getting the best deals for the items that you want.
And finally, managers don’t get too annoyed with your employees shopping online. It’s great for building morale within the workplace.
As always, prioritize, set boundaries and live!
